Discover How Your Nursery Compares

Our first Owen Froebel Benchmarking Report brings together key financial insights from nurseries we’ve valued and advised, highlighting trends in turnover, costs, and profitability across the sector. It’s designed to help you see how your setting measures up, identify opportunities, and plan with confidence for the year ahead.

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Download the 2025 Benchmarking Report

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Nursery Benchmarking (Illustrative)

Nursery Benchmarking (Illustrative)

Non-accounts info
Accounts info
Exclude non-business income (e.g. bank interest).
If unsure: take last month's payroll × 12; less any Family Salaries who do play an active role.
e.g. Forest School.
All other costs directly incurred for delivering childcare but not Overheads. Do not include Rent, Light, Heat, Software etc.

What would be included in your marketing?

Targeted Email Campaigns

Straight to the inboxes of serious, qualified buyers.

Buyer Database Access

We match your nursery with pre-vetted, engaged buyers.

High-Visibility Website Listings

Optimised for search and buyer experience.

Social Media Marketing

Seen on LinkedIn, Facebook & Instagram with targeted posts and ads.

Omnichannel Strategy

Coordinated campaigns across multiple platforms.

Tailored Messaging

We highlight what makes your nursery unique.

In-House Marketing Expertise

Professionally written, designed and managed from start to finish.

Discreet or Widespread – You Choose

Marketing plans tailored to your level of confidentiality.