Case Study: Supporting a Smooth and Successful Nursery Sale

The Challenge

Like many nursery owners, Anne Shrieves was entering unfamiliar territory.

“Our initial meeting showed Leah to be knowledgeable and happy to answer any question that I had. After all, you don’t sell a day nursery every day, so I had a lot of questions.”

As the sale progressed, Anne’s priorities were clear. She wanted to achieve a fair value for her business, successfully navigate the due diligence process, maintain confidentiality while involving her senior team at the appropriate stage, and ensure a smooth transition for both families and staff.

Our Approach

Selling a nursery is rarely straightforward, and having experienced support throughout the process can make a significant difference.

“Considering the stress involved in selling a business, far more than selling a house, the team were always there to offer support.”

Throughout the transaction, our role was to provide practical guidance, clear communication and reassurance whenever challenges arose.

Anne particularly valued the team’s accessibility and experience.

“From past sales experience, the team at Owen Froebel were able to offer a solution to every little hiccup that came our way during the process. They were always at the end of the phone or a text message and were there to support me right up to the last moment.”

We also introduced Anne to specialist legal support, recommending David Nezri of Abrahams Dresden Solicitors LLP, whose advice and guidance complemented the transaction.

The Outcome

For Anne, confidence in the process came from knowing she had experienced professionals supporting every stage of the sale.

“The communication was excellent. It could not be improved. I had total confidence in their knowledge of the nursery market and buyer network. Real experience translated into practical help.”

When the sale completed, Anne described the feeling in one word.

“Ecstatic.”

Advice for Other Nursery Owners

Reflecting on the experience, Anne believes preparation is one of the most important factors in achieving a successful sale.

“Prepare, prepare and prepare. Complete all the little jobs that need doing around the nursery, have all your electrical, gas, fire and other certificates up to date and in place, update your staff contracts and policies, then pass it over to the experts.”

Would Anne Recommend Owen Froebel?

“Absolutely.

A small team so you always know who you are talking to, and they know your business and exactly where you are in the process of selling.”

The Full Testimonial

“Our initial meeting showed Leah to be knowledgeable and happy to answer any question that I had. After all, you don’t sell a day nursery every day so I had a lot of questions.

Considering the stress involved in selling a business, far more than selling a house, the team were always there to offer support.

My biggest concerns were not achieving the fair value for the business, not being able to answer all the due diligence questions, keeping the sale confidential while being able to involve the senior team before completion, and ensuring a smooth transition for our families and staff.

The communication was excellent and could not be improved.

The team recommended an experienced solicitor, David Nezri of Abrahams Dresden Solicitors LLP, who went above and beyond with their advice and support. They were always at the end of the phone or a text message. From past sales experience, the team at Owen Froebel were able to offer a solution to every little hiccup that came our way during the process and were there to support me right up to the last moment.

I had total confidence in their knowledge of the nursery market and buyer network. Their real experience translated into practical help.

When the sale finally completed, I was ecstatic.

To another nursery owner thinking about selling but not sure where to start, I would simply say: prepare, prepare and prepare. Complete all the little jobs that need doing around the nursery, have all your electrical, gas, fire and other certificates up to date and in place, update your staff contracts and policies, then pass it over to the experts.

I would absolutely recommend Owen Froebel. They’re a small team, so you always know who you are talking to, they know your business and exactly where you are in the process of selling.”

Anne Shrieves

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