Selling a nursery is a big step. But there’s one mistake we see time and again: pricing the setting based on what you want, not what it’s worth.
We get it—when you’ve poured your heart, soul, and sanity into building a successful business, you want to get a good return. But if that return isn’t backed by data, the market will correct it for you. And usually, not in your favour.
What Happens When You Go to Market Too Soon (or Too High)
Let’s say you skip the formal valuation and list your business at a price you hope to achieve. If it’s above what the numbers support—buyers notice. And more importantly, banks notice.
With no competitive bids coming in, your setting can end up languishing. It’s visible on the market, but no one bites. Fast forward six months and a potential buyer comes along—not with your original asking price, but an offer that’s two-thirds of it.
Why? Because you’ve lost that sense of urgency and competition that drives strong offers.
Get a Full, Expert Valuation First
Before you even think about marketing, you need a clear understanding of your setting’s worth. That includes:
- EBITDA and net profit multiples
- Occupancy numbers and retention
- Local authority funding agreements
- Property tenure (freehold, leasehold or assignment)
- Legal documentation and Ofsted rating
A formal RICS Valuation gives you and your broker a solid basis to work from. And it protects you from future delays or collapses during due diligence or buyer qualification stages.
Strategy Is Everything
Selling your day nursery isn’t just about what you sell it for—it’s about how you sell it. From marketing materials and listings to confidentiality agreements and professional advisors, every detail matters.
But it starts with one thing: a realistic, expert-backed valuation. Get that right, and everything else flows from there.
Thinking of going to market? Don’t rush. Get your figures in order, speak to an advisor, and price for success—not regret.
